Knowing your buyers is critical for retail success. Understanding their behaviors, profiles, and purchasing history enables retailers to get closer to their customers and create greater lifetime value.
Yet, collecting and making sense of all that data can be challenging. Organizations need a unifying model that not only seamlessly connects information from multiple sources and channels, but also integrates with a retail platform for improved customer experiences.
Shopify’s cutting-edge personalization and first-party data solutions provide these capabilities and experiences. Its unified core customer model integrates browsing, purchasing, and order data across all channels, enabling seamless marketing, segmentation, and personalization. This foundation supports a frictionless checkout experience with Shop Pay, combining customization and speed to boost customer satisfaction and conversion rates.
This white paper offers five steps toward personalizing customer experiences for retail success, and how Shopify helps you on the journey.
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