This report examines three dimensions of retail holiday preparation:
Understanding the consumer’s context
Understanding how the market is fine-tuning
Understanding the value of underlying foundational technology
It delves into IDC research around the top features that are prioritized by consumers while shopping, as well as six commerce technologies retailers are planning to implement to address these customer expectations. IDC also offers a checklist and guidance for retailers to ensure organizational readiness for the holiday rush and beyond.
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