Improve customer authentication with better risk signals.
Account takeover fraud affected 4.6 million US adults in 2023
In 2023, account takeover fraud (ATO) accounted for 7% of global digital fraud, growing 18% annually and surpassing credit card fraud as the most frequently reported issue to TransUnion®. Record-breaking data breaches, a surge in impersonation scams, and call centers targeted by social engineering all indicate criminals are more determined than ever to steal customer credentials for financial gain.
How to protect from ATO fraud?
Organizations must adopt a defensive stance that assumes customer account credentials are compromised. To safeguard customers from fraud or identity theft, organizations need enhanced authentication risk signals based on identity, device and account linkages. By conducting continuous risk assessments, customers can be authenticated with the right level of friction, better ensuring their protection and continued trust — without causing undue frustration.
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