The challenge many now face is how to turn all of that data into meaningful action, and add AI into the mix.
There is a clear opportunity to improve how data is utilized. Salesforce and Databricks give companies the tools they need to make their data more actionable, which makes it far more valuable. Integrations between Salesforce Data Cloud, Tableau, and Databricks are empowering businesses to create the deeply personalized experiences customers expect—ultimately achieving better outcomes overall.
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