WHAT’S A COMPOSABLE CDP?
A composable CDP (customer data platform) involves building flexible and modular CDP capabilities into yourtech stack that are connected directly to your data cloud, bypassing the need for a packaged CDP solution. Traditional CDPs often have fixed data models and predefined workflows, limiting their adaptability to specific business needs.
Meanwhile, a composable CDP is highly configurable and customizable, so that brands can assemble and integrate the components they need for a more tailored solution. This way, you don’t need to transform your data and can use the schema and relationships that make most sense for your business.
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