We hope this book shows you there is no single path to take for complete front to back office transformation, and the route one company chooses may look very different from the next.
It’s a winding road through the jungle of integration, the dimly lit caverns of sales, perilous data and AI mountains, the canyons of marketing, mysterious portals into customer service, and the ever-looming hazards of change management and adoption always keeping you on guard. But the journey is possible, if you dare to go.
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